Ducati and AMG ‘to work together’

AMG and Ducati will now be joining forces at some events.

AMG and Ducati have announced they will be working closely together in the future.
The aim of the co-operation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities.
Ola Källenius, of Mercedes-AMG said:”I am very pleased that we are able to announce our strategic cooperation with Ducati. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups.”
Gabriele del Torchio, President  Ducati Motor Holding added: “I am especially proud to have AMG as one of our sponsors for the Moto GP team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design.”
The first visible results of the cooperation between AMG and Ducati will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP team as an Official Car Partner from 2011, for example. During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events.
Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.